Design + Marketing

OUR ROLE
Brand Identity, Ongoing Marketing & PR Mangement, Social Media Management, Partnership Brokering, Photography, Website Design & Development.

OBJECTIVE
To increase brand awareness, and drive visitation to Robina Pavilion, via a PR strategy that involved traditional media and owned digital channels.
To date, the PR strategy focusses on securing monthly localised press hits by aligning current media sentiment with venue activity and features, whilst the brand is reinforced daily across a suite of social platforms.
KK&O's Social Media execution includes content production, management and curation, alongside personalised community management. Brokering of strategic media partnerships is also implemented to compliment this promotional mix. 

RESULTS
Over $700,000+ in PR value achieved to date, along with consistent online audience growth with an organic reach of over 27,000 each month. Robina Pavilion continually makes headlines and is featured in various traditional and digital media, pushing local foot traffic and entrenching the venue within the community.