PR

OUR ROLE
2020 SurfGroms Season Launch, Ongoing Social Media and Paid Social Management

OBJECTIVE
To launch the ninth season of SurfGroms across Australia via a PR, social media content and influencer campaign, The Summer campaign was rolled out nationally, to generate awareness and encourage registrations for participating Surf Schools across Australia.

CAMPAIGN HIGHLIGHT
The 2019/20 season launch took place on an iconic beach, with an iconic surfer, three-time world champion Mick Fanning. The media call was beaned into households Australia-wide with a live cross with the TODAY Show capturing the fun in the sun, along with Logan news crews.

RESULTS
Over $230,000 in PR value and a 30% increase in website traffic.