Design

It’s an absolute pleasure collaborating with the esteemed Ray White Surfers Paradise Group on a refreshed brand strategy. The aim of the brand redevelopment was to solidify the RWSP Group footprint, reach and legacy on the Gold Coast – all while ensuring the opportunity to evolve the group brand persona, tone of voice and culture within the existing Ray White brand framework. 

RWSP Group are uniquely positioned to offer boutique, personalised client service, but with the added advantage of being backed by the most powerful real estate network in Australasia, Ray White.

With input from both the RSWP Group and Ray White Australia, our team was able to bring to life a vision that speaks to RWSP Group's indisputable strength in the marketplace.

We're thrilled with the result and look forward to seeing the continued brand strategy rollout across South East Queensland.